"Among the metaverse of possible books on Text as Data that could have been published . . . I was pleased that my universe produced this one. I will assign this book as a critical part of my own course on content analysis for years to come, and it has already altered and improved the coherence of my own vocabulary and articulation for several critical choices underlying the process of turning text into data. . . . Highly recommend."---James Evans, Sociological Methods & Research