Custom Search - Discover more:

A Complete Guide to Google Programmable Search Engines

; David Michael Galley

Google's Programmable Search Engines (PSEs, previously called Custom Search Engines) provide search opportunities that are unavailable with any other tool. PSEs have advanced settings and search operators that are not supported by "regular" Google. Les mer
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Paperback
Legg i
Vår pris: 641,-

(Paperback) Fri frakt!
Leveringstid: Usikker levering*
*Vi bestiller varen fra forlag i utlandet. Dersom varen finnes, sender vi den så snart vi får den til lager
På grunn av Brexit-tilpasninger og tiltak for å begrense covid-19 kan det dessverre oppstå forsinket levering.

Om boka

Google's Programmable Search Engines (PSEs, previously called Custom Search Engines) provide search opportunities that are unavailable with any other tool. PSEs have advanced settings and search operators that are not supported by "regular" Google. With PSEs, it is possible to perform filtered searches within parts of the web as if they were databases!


While lots of professionals use existing PSEs to source for talent or with other research goals, few people have experience creating them. Even fewer know about powerful PSE-only search operators. The main reason PSEs are not as popular as they should be is that it is not easy to get educated on PSE creation. There is little information online and no books (other than this one) on the subject. Even less info is available on the "structured" operators that allow for filtered searches.


The first of its kind, this book hopes to popularize these fun and powerful tools so that many more people can include PSEs in their work.


Key Features:








A detailed introduction to creating PSEs, including info absent in Google's help







A "hack" for creating PSEs that look for profiles in seconds







An introduction to advanced PSE-only search operators allowed to perform filtered searches of parts of the web







A "hack" for expanding Google's search limits to 500 terms







Use cases, examples, and approaches that would be educational for those doing online research








This book will be of interest to researchers, OSINT specialists, investigative journalists, Competitive Intelligence people, recruiters, and Sourcers, to name a few categories, and to the general public interested in how to search better.

Fakta

Innholdsfortegnelse

Introduction


Google vs. Custom Search Engines


The Gap to Cover


Custom Search Engine Users


What We Skipped


Part 1. Introduction to Google Custom Search Engines (CSEs)


Chapter 1. Simple and Advanced Googling


The Main Search Principle -"Visualize Success"


Surface Web


Basic Boolean Search Syntax


Advanced Search Operators


Search Operator Asterisk * - "Fill In the Blanks"


Include Omitted Results


Google Image Search


Notes for Practical Googling


Number of Results


Crossed-Out Words in Results (Soft "AND")


Searching Verbatim


Searching by Date Range


Chapter 2. What is a Google Custom Search Engine?


CSEs vs. Google - Advantages and Drawbacks


Chapter 3. Let's Begin: Your First CSE


Chapter 4. CSEs: Editing and Testing


Results for Different End-Users


CSEs for End-users


Part 2. Configure a Custom Search Engine


Chapter 5. What are you looking for?


"Soft" Site Search


URL Patterns


"Keywords"


Automatically Add Search Terms


Chapter 6. Search Refinements


Chapter 7. Synonyms


Synonyms Example


Working with Synonyms XML Files


How to Use Synonyms to Implement Long OR Statements


Chapter 8. Configuration Files


Backing Up, Sharing, and Duplicating


Chapter 9. Other Features of Note


Localization


Image Search


Chapter 10. Troubleshoot Your CSE


Part 3. Discover more: Advanced CSEs


Chapter 11. Metadata Types


Schema.org Objects


Schema.org Objects and Custom Snippets in Google Search


Microformats


Metatags


Chapter 12. Schema.org and Custom Search


Tip: Easily Build CSEs for Public Profiles


Beyond the Person


Chapter 13. Knowledge Graphs, a Necessary Detour


Tip: Knowledge Graph Boolean


Examples of CSEs that search for KG Entities


Chapter 14. Fascinating: CSE Advanced Search Operators


The Person Object: a Closer Look


The Reality is Not Perfect


Non-Standard Operators


How to Identify Structured Data on a Page


How To Search for Structured Data with Any CSE - Advanced


Syntax


more: Operators for Refinements


How to Find Objects


Tip: Search for Profiles on a Social Site


Find Which Sites and Pages Contain Which Objects with "Search Everything"


Next: Search by Fields and Values


Multiple Objects and Instances in One Page


Order of Boolean Operations


CSE Operators for Less Technical End-Users


CSE Operators for the Open Web


Chapter 15. API and Other Considerations


Custom Search Engine APIs


Steps to Identify Advanced more:p: Syntax


Metatags


Sorting Results


Part 4. How We Built Our CSEs


Chapter 16. BasicCSEs Examples


Google Scholar Profiles CSE


Diversity Associations CSE


Email Formats CSE


Hoovers CSE Operators


Language Proficiency CSE


Hidden Resumes CSE


URL Shorteners CSE


Search Everything CSE


Chapter 17. Object-Oriented CSEs


Dev.To Profiles


Physicians CSE


Accountants CSE


Software Code CSE


Metatags


Chapter 18. Determining CSE Operators for Social Sites and more:


Github CSE Operators


LinkedIn CSE Operators


Slideshare CSE Operators


Reuters CSE Operators


RocketReach CSE


Doximity CSE Operators


XING CSE Operators


Meetup CSE Operators


ResearchGate CSE Operators


Google Scholar CSE Operators


HealthGrades CSE Operators


ZocDoc Doctors CSE Operators


SpeakerHub CSE Operators


Clustrmaps CSE Operators


In Summary


Glossary


Appendix A. List of Our CSEs


Appendix B. Complete List of Google Search Operators


About the Authors

Om forfatteren

Irina Shamaeva is a well-known Talent Sourcer, Internet and OSINT Researcher, and Presenter who started a recruiting agency in 2003. Before that, she worked as a Software Developer and Manager and has a Master's in Math with Honors. Irina wants to share cool Internet search techniques with everyone. She spends half of her time Sourcing for global clients and the rest training and speaking at conferences. Irina moderates the popular "Boolean Strings" communities on LinkedIn and Facebook.


David Galley is a practitioner and trainer in the field of Talent Sourcing and has been in the recruitment industry since 2005. A self-described "research nerd," he enjoys digging deep into technical details, discovering information others may have missed. David is Program Director at Sourcing Certifications, an online collection of Sourcing classes, and administers exams. He is always in search of new hacks.