This is the second edition of Global Business Strategy. This book provides novel insights on how a firm can formulate a successful global business strategy from both the Western and Asian perspectives and aims to bridge the gap between the Western and Asian business perspectives. This second edition includes more recent business theories, techniques, and cases within the field of global business strategy. For example, this book includes creating shared value (CSV), the global value chain, platform strategy, and business ecosystem. In applying these theories and the techniques to real world cases, they are shown to be important tools for enhancing competitiveness and maintaining sustainability among firms in today's rapidly changing environment. This is very much evident today given the critical challenges arising from the trade tensions between the United States and China, emerging technologies such as artificial intelligence and digital transformation, and the unprecedented disruption brought on by the coronavirus pandemic.