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"This book is full of engaging real-world examples that will help bring economic concepts to life for business students. Each chapter starts with an interesting motivating case, and additional entertaining examples are presented throughout. As a textbook, it provides a comprehensive coverage of relevant microeconomics topics with explanations that are intuitive, clear and concise."

Jaimie Lien, Assistant Professor, Chinese University of Hong Kong

"Ivan Png's book has an engaging selection of international business case studies combined with fundamental microeconomics tools. Concepts are presented in an intuitive way, the exercises explore them in depth, and the supplementary materials provide a richer learning experience. Any student of business with an interest in economics should start from this book."

Isleide Zissimos, University of Warwick

"I have been using Ivan Png’s book for 14 years for MBA teaching in Hong Kong and Shanghai. Light in mathematics and calculation, it is very user-friendly, a rare feature among numerous textbooks in the market on managerial economics. The many up-to-date examples from the Asia Pacific region make it particularly relevant for MBA students from the region."

Wen Zhou, Associate Professor, University of Hong Kong

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