This book analyzes the factors behind the recent expansion of Fairtrade and questions whether the trust given to the scheme
by "ethical" shoppers is warranted. It goes about this assessment by analyzing the claim of ethical shopping and by scrutinizing
the specific contribution of the Fairtrade Certification Mark to producer's welfare. This assessment is based on information
gathered in a mixture of desk-based research and fieldwork carried out in Argentina, Bolivia, Chile, Peru, Tanzania and South
Africa. This book comprises separate chapters written by academics of various backgrounds, who have worked together on Fairtrade,
it should however be noted that the authors do not necessarily hold a common set of views in respect to Fairtrade.