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Hollywood Online

Internet Movie Marketing Before and After The Blair Witch Project

«In this ground-breaking book Ian London offers a fresh perspective on the internet-driven promotional campaign for the found footage horror, Blair Witch Project that became as well known for its website, as for the film itself. Taking this campaign as a benchmark, Hollywood Online provides the first book-length history of online film marketing and promotion since the advent of the internet. This book makes an important contribution to this emerging field of study and an essential addition to course reading lists in screen studies, media business, communication studies and advertising. A must-read for media students!»

Kim Walden, Senior Lecturer in Film and TV, University of Hertfordshire, UK

By examining the strategic role of websites in blockbuster marketing, the involvement of filmmakers in their production, and ultimately the commercial value placed upon these sites by the six major studios themselves, Hollywood Online demonstrates that movie websites were best understood as advertising for the ancillary markets of home entertainment and not as drivers for box-office ticket sales. Les mer

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By examining the strategic role of websites in blockbuster marketing, the involvement of filmmakers in their production, and ultimately the commercial value placed upon these sites by the six major studios themselves, Hollywood Online demonstrates that movie websites were best understood as advertising for the ancillary markets of home entertainment and not as drivers for box-office ticket sales. Combining industry history, detailed textual analysis and interviews with practitioners in the US, Ian London shows how websites became crucial elements in the Hollywood industry’s goal to establish the internet as a viable film delivery system, one that directly returned revenues to the studios themselves.

Detaljer

Forlag
Bloomsbury Academic USA
Innbinding
Innbundet
Språk
Engelsk
Sider
296
ISBN
9781501337758
Utgivelsesår
2024
Format
23 x 15 cm

Om forfatteren

Ian London has a PhD in Film Studies/Marketing from Royal Holloway University of London. He has also contributed to various publications including the Scope Online Journal and Directory of World Cinema: South Korea (2013).

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«In this ground-breaking book Ian London offers a fresh perspective on the internet-driven promotional campaign for the found footage horror, Blair Witch Project that became as well known for its website, as for the film itself. Taking this campaign as a benchmark, Hollywood Online provides the first book-length history of online film marketing and promotion since the advent of the internet. This book makes an important contribution to this emerging field of study and an essential addition to course reading lists in screen studies, media business, communication studies and advertising. A must-read for media students!»

Kim Walden, Senior Lecturer in Film and TV, University of Hertfordshire, UK

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