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'Professor Ning Zhu’s new book is a must read for those who want to understand the behaviors behind Chinese investment and its decision making. Continued development and understanding of these factors behind investments is essential for all readers whether the causal investor or the investment professional. I find this book well-written, make interesting points and highly relevant.' — David Yu, CFA, Adjunct Professor of Finance, New York University Shanghai and Managing Director & Chief Investment Officer, Inception Aviation

'Professor Zhu provides a compelling and easy to read analysis on the dangers of investing that many other investment books fail to appreciate. His numerous historical examples and other research provides a useful perspective and antidote to common fallacies in investor thinking. The timeliness of the topic makes it a must read for Chinese investors in particular who are now engaged in financial market activities more than any time in its history. This book is definitely a worthwhile addition to any syllabus covering investment topics.' —Ann Lee, Adjunct Professor of Economics and Finance, New York University

'One of the things that sets this book apart is that it takes many different perspectives. While much has been written about the failures of individual decision-making, the implications of behavioral finance extend to the corporate sector and to the regulatory and government sectors as well. Professor Zhu shows us how decision-making in all of these arenas is actually influenced by a common set of psychological tendencies that, in turn, tie back into fundamental human nature. The book demonstrates not only why behavioral finance is important, but it also shows how our personal analytical limitations can be overcome, once we recognize them.' — William N. Goetzmann, Edwin J. Beinecke Professor of Finance and Management Studies; Director of the International Center of Finance, Yale School of Management, Yale University

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'Professor Ning Zhu’s new book is a must read for those who want to understand the behaviors behind Chinese investment and its decision making. Continued development and understanding of these factors behind investments is essential for all readers whether the causal investor or the investment professional. I find this book well-written, make interesting points and highly relevant.' —David Yu, CFA, Adjunct Professor of Finance, New York University Shanghai and Managing Director & Chief Investment Officer, Inception Aviation

'Professor Zhu provides a compelling and easy to read analysis on the dangers of investing that many other investment books fail to appreciate. His numerous historical examples and other research provides a useful perspective and antidote to common fallacies in investor thinking. The timeliness of the topic makes it a must read for Chinese investors in particular who are now engaged in financial market activities more than any time in its history. This book is definitely a worthwhile addition to any syllabus covering investment topics.' —Ann Lee, Adjunct Professor of Economics and Finance, New York University

'One of the things that sets this book apart is that it takes many different perspectives. While much has been written about the failures of individual decision-making, the implications of behavioral finance extend to the corporate sector and to the regulatory and government sectors as well. Professor Zhu shows us how decision-making in all of these arenas is actually influenced by a common set of psychological tendencies that, in turn, tie back into fundamental human nature. The book demonstrates not only why behavioral finance is important, but it also shows how our personal analytical limitations can be overcome, once we recognize them.' — William N. Goetzmann, Edwin J. Beinecke Professor of Finance and Management Studies; Director of the International Center of Finance, Yale School of Management, Yale University

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