Women and the Rise of Canadian Consumer Culture
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Offering a new perspective on the temperance, conservation, home economics, feminist, and co-operative movements, this book brings women's consumer interests to the fore. Due to their exclusion from formal politics and paid employment, many Canadian women turned their consumer roles into personal and social opportunities. They sought solutions in the consumer sphere to isolation, upward mobility, personal expression, and family survival. They transformed consumer culture into an arena of political engagement.
Yet if Canadian women viewed consumption as a tool of empowerment, so did they wield consumption as a tool of exclusion. As Purchasing Power reveals, Canadian women of privileged race and class status tended to disparage racialized and lower income women's consumer habits. In so doing, they constructed notions of taste that defined who - and who did not - belong in the modern Canadian nation.