«

This stimulating collection of chapters offers critically-informed and semiotically-rich ethnographies of the making of the post-colonized-host and the post-colonizer-tourist-guest by unveiling the multilayered ideologies that shape their fleeting encounters. It is a superb contribution not only to the scholarship on Language and Tourism but also to a politically engaged sociolinguistics, which embraces a much-needed decolonial perspective.

»

Cécile B. Vigouroux, Simon Fraser University, Canada

«

Linguists meet tourists meet the exotic: studying language in less likely places can leave you baffled and bedazzled. This book shows the richness of the semiotic space created in tourist encounters, never mind how little language is actually used. All contributions are to be commended for including the observant language researcher in the analysis. The volume is equally relevant for linguists, anthropologists and researchers of tourism.

»

Axel Fleisch, Goethe University Frankfurt, Germany

«

An eclectic grouping of case studies – at once informative and thought-provoking – looking into the meaning and complexity of language in tourism settings. An ‘upside down’ look, if you will, at how language is shaped and shapes those engaged in the tourism experience: host, guest, and industry – past and present.

»

Kelly Whitney-Gould, Vancouver Island University, Canada