Effective HR Communication
A Framework for Communicating HR Programmes with Impact
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Whether introducing new HR programmes or re-launching existing ones, communications help us deliver the key messages so that employees understand, appreciate and action them to meet our HR and business objectives.
Effective HR Communication introduces a six-step 'IMPACT' model to explain and demonstrate the critical steps to be followed when developing a communications campaign. This includes steps such as understanding the communication needs and requirements of employees, developing the most robust objectives, selecting and developing the appropriate medium, planning a campaign in an effective manner, leveraging the support of business partners, developing effective communications content, and measuring the success of the campaign.
Using a combination of theory, examples, tips and tools from leading experts, this book provides practical information which can easily be used to create effective and impactful communications. Case studies from leading organizations such as BT, LV=, Merlin Entertainments and Reward Gateway are included to further illustrate how communication has been done effectively.
Chapter - 1: Investigation;
Chapter - 2: Medium;
Chapter - 3: Planning;
Chapter - 4: Allies;
Chapter - 5: Content;
Chapter - 6: Testing;
Chapter - 7: Case Study: BT employee share plan project;
Chapter - 8: Case Study: LV= pensions project
Chapter - 9: Case Study: LV= !nnovate project;
Chapter - 10: Merlin Entertainments;
Chapter - 11: Case Study: Reward Gateway Project Solar;
Chapter - 12: Conclusion
Provides the HR practitioner with the tools and checklists for designing and delivering communications campaigns Includes checklists for each stage and tips from experts on 'do's' and 'don'ts' along the way, with case studies from leading companies Enables the HR practitioner to demonstrate the value they are adding to the organization by effectively communicating the benefits of the projects and programs they are implementing