Strategic Communication for Organizations
Sara LaBelle ; Jennifer H. Waldeck
Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it
operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to
support and advance organizations of all types across a variety of business sectors. Les mer
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Vår pris:
783,-
(Paperback)
Fri frakt!
Leveringstid: Sendes innen 7 virkedager
På grunn av Brexit-tilpasninger og tiltak for å begrense covid-19 kan det dessverre oppstå forsinket levering
Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it
operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how
theory and research from the field of communication studies can be used to support and advance organizations of all types
across a variety of business sectors.
Grounded in scholarship and organizational cases, this textbook:
focuses on message design
provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication
explores how theory and research can be synthesized to inform modern communication-based campaigns
Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization's needs, mission, and vision, effectively reaching and influencing internal and external audiences.
Grounded in scholarship and organizational cases, this textbook:
focuses on message design
provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication
explores how theory and research can be synthesized to inform modern communication-based campaigns
Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization's needs, mission, and vision, effectively reaching and influencing internal and external audiences.