Strategic Communication for Organizations
Sara LaBelle ; Jennifer H. Waldeck
Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it
operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to
support and advance organizations of all types across a variety of business sectors. Les mer
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Paperback
Legg i
Paperback
Legg i
Vår pris:
979,-
(Paperback)
Fri frakt!
Leveringstid: Sendes innen 21 dager
På grunn av Brexit-tilpasninger og tiltak for å begrense covid-19 kan det dessverre oppstå forsinket levering.
Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it
operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how
theory and research from the field of communication studies can be used to support and advance organizations of all types
across a variety of business sectors.
Grounded in scholarship and organizational cases, this textbook:
focuses on message design
provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication
explores how theory and research can be synthesized to inform modern communication-based campaigns
Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization's needs, mission, and vision, effectively reaching and influencing internal and external audiences.
Grounded in scholarship and organizational cases, this textbook:
focuses on message design
provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication
explores how theory and research can be synthesized to inform modern communication-based campaigns
Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization's needs, mission, and vision, effectively reaching and influencing internal and external audiences.
Acknowledgments
Introduction: What to Expect from This Book
PART ONE:
Foundations of Strategic
Communication
1. An Introduction to Strategic Communication
2. Organizational Types and Structures
3. Mission Statements, Organizational Identity
and Image, and Branding
4. Communication Ethics
PART TWO:
Creating, Implementing, and Evaluating
Strategic Messages
5. Organizational Goals and Objectives
6. Selecting and Understanding the Target
Audience
7. Developing and Designing Messages: Using
Persuasion Theory and Evidence-Based
Principles
8. Selecting Channels
9. Cultural Diversity and Stakeholder
Awareness
10. Implementing Campaigns
11. Evaluating Campaigns
Index
Introduction: What to Expect from This Book
PART ONE:
Foundations of Strategic
Communication
1. An Introduction to Strategic Communication
2. Organizational Types and Structures
3. Mission Statements, Organizational Identity
and Image, and Branding
4. Communication Ethics
PART TWO:
Creating, Implementing, and Evaluating
Strategic Messages
5. Organizational Goals and Objectives
6. Selecting and Understanding the Target
Audience
7. Developing and Designing Messages: Using
Persuasion Theory and Evidence-Based
Principles
8. Selecting Channels
9. Cultural Diversity and Stakeholder
Awareness
10. Implementing Campaigns
11. Evaluating Campaigns
Index
Sara LaBelle is Assistant Professor in the School of Communication at Chapman University. In addition to teaching undergraduate
and graduate courses in strategic and corporate communication, she has published research on health information campaigns
and the teaching-learning process.
Jennifer H. Waldeck is Associate Professor in the School of Communication at Chapman University. She has published four books and conducts research in organizational and instructional communication. She has provided consulting services for numerous organizations.
Jennifer H. Waldeck is Associate Professor in the School of Communication at Chapman University. She has published four books and conducts research in organizational and instructional communication. She has provided consulting services for numerous organizations.