Strategic Communication for Organizations
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Grounded in scholarship and organizational cases, this textbook:
focuses on message design
provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication
explores how theory and research can be synthesized to inform modern communication-based campaigns
Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization's needs, mission, and vision, effectively reaching and influencing internal and external audiences.