Television in Contemporary Asia

David French (Redaktør) ; Michael Richards (Redaktør)

Television in Asia has undergone rapid transformation following the introduction of cable and satellite television in 1991. Although public service channels are largely intact in most Asian Countries, they now compete with private commercial channels from both within and across borders. Les mer
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Television in Asia has undergone rapid transformation following the introduction of cable and satellite television in 1991. Although public service channels are largely intact in most Asian Countries, they now compete with private commercial channels from both within and across borders. As a consequence of these developments, the television market in Asia has moved to the forefront of the international arena and is attracting increasing interest among scholars, media analysts and business houses around the world.



The book presents original discussions on the most recent developments in Asian television systems in the context of the continually changing global environment. Alongside a detailed examination of television in China and India-the major players in the Asian television scene-this volume also covers Hong Kong, Indonesia, Japan, Korea, Malaysia, Pakistan, the Philippines, Singapore, Sri Lanka and Taiwan. The country-based analyses are supplemented by substantive chapters which deal with various important processes and issues common to the Asian region as a whole. These chapters address the global changes that have stimulated new concerns about the nature, future and cultural independence of the nation-state.



The overall focus of the book is on the ways in which television in Asia has responded to new threats and opportunities. The contributors provide evidence against the view that global forces will destroy national and regional differences and argue, instead, that television is an important factor in national development in Asia. Documenting these changes at at he national level and their implications for Asian governments and peoples, the volume also describes how new alliances and new identities are coming to the fore as Asia continues to find its place in the world television market.



Providing incisive and topical discussions on globalism, national identity and the international television market, this volume is a major contribution to understanding the relationship between national, regional and global factors in the international system. It will be of interest of professionals and scholars in the fields of mass communication, media studies, television and broadcasting journalism and cultural studies.

Fakta

Innholdsfortegnelse

PART ONE: THEMES AND ISSUES
Globalization, Television and Asia - Michael Richards and David French
Television, Development and National Identity - Michael Richards
Television and the Liberalization of Communication Markets - David French
Asian Television - David French, Michael Richards and Pradip N Thomas
Contemporary Issues
Transnational Broadcasting and Multiculturalism - Usha Vyasulu Reddi
PART TWO: GLOBAL TRENDS AND NATIONAL TELEVISION
Transborder Television for Greater China - Amos Owen Thomas
Cable and Satellite Television in India - Keval J Kumar
The Role of Advertising
Key Issues in the Korean Television Industry - Sang-Chul Lee and Susan K Joe
Programmes and Market Structure
Marketing to the Masses in Malaysia - Zaharom Nain and Mustafa K Anuar
Commercial Television, Religion and Nation-Building
The Politics of Television Programming in Singapore - Mark A Hukill
In Search of Quality Measures for Indonesian Television News - Leen d'Haenens, Chantal Verelst and Effendi Gazali
Building a Market-Based Party Organ - Zhongdang Pan and Joseph Man Chan
Television and National Integration in China
PART THREE: NATIONAL IDENTITIES AND NATIONAL CONTEXTS
From Mao to the Millennium - Yu Huang and Andrew Green
Forty Years of Television in China (1958-98)
The Hinglish Hegemony - Daya Kishan Thussu
The Impact of Western Television on Broadcasting in India
Television, Culture and the State in Sri Lanka - Michael Richards and Sunanda Mahendra
China's Television in the Era of Marketization - Ran Wei
Globalization and National Television Networks - Seemi Naghmana Tahir
An Analysis of Pakistan Television
Hong Kong Television - Paul S N Lee
An Anchor for Local Identity
Television in the Philippines - Michael Richards
Structure and Issues
Television in the Philippines - Alexander G Flor
Setting the National Social Agenda
Multiculturalism and Television in Taiwan - China-Hwa Flora Chang
The Aum Cult/Tokyo Broadcasting System Scandal - Tetsuo Arima and Roger Cooper
Its Impact on Television Codes in Japan