Seduction by Contract:Law, Economics, and Psychology in Consumer Markets - 
      Oren Bar-Gill

Seduction by Contract:Law, Economics, and Psychology in Consumer Markets

Law, Economics, and Psychology in Consumer Markets

Seduction by Contract explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Les mer
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Seduction by Contract explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure.

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