Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email
subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking
to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone
who they can trust, and who they know have their best interests in mind. These are the people, if you connect with them in
the right way, who will become Superfans. Followers may "like" an Instagram post. Customers may buy a product. But "Superfans"
will be your biggest supporters. They will promote you and your products because they know you have made a difference in their
lives. They will tell their friends. They will send you encouraging emails. Whether you're a shy YouTuber just starting out,
or the leader of a Fortune 500 company, your superfans are out there waiting for you to connect with them. You don't need
to change the entire world to build a successful business; you just need to change someone's world. People don't become superfans
the moment they find you. They become superfans because of the magical moments you create for them over time.