The term 'omnichannel' may be a marketing buzzword, but it also refers to a significant shift: marketers now need to provide
a seamless experience, regardless of channel or device. Make it All About Me suggests how to work with omnichannel marketing
and artificial intelligence without getting stuck in a certain channel or silo. Drawing on insights from global marketing
experts, the book centers around the Omnichannel Hexagon, a framework to help gauge your omnichannel progress and prioritize
your marketing efforts to ensure that every step you take is a step closer to the perfect, tailored customer experience -
without sacrificing profitability. The author provides the background for understanding the six main omnichannel disciplines
and demonstrates how you can manage them in a more customer-centric manner. Readers will get a visual overview of how far
along their organization is in working with omnichannel and what barriers might impede further progress.