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Capturing New Markets: How Smart Companies Create Opportunities Others Don’t

Guides you through the process of creating counterintuitive strategies, such as treating competitors as collaborators, timing market entry, and targeting narrow niches before big customer segments. Whether you work for a huge corporation or for yourself, this book helps you find sources of growth. Les mer

534,-
Paperback
Sendes innen 21 dager
Guides you through the process of creating counterintuitive strategies, such as treating competitors as collaborators, timing market entry, and targeting narrow niches before big customer segments. Whether you work for a huge corporation or for yourself, this book helps you find sources of growth.

Detaljer

Forlag
McGraw-Hill Professional
Innbinding
Paperback
Språk
Engelsk
ISBN
9780071825955
Utgivelsesår
2014
Format
23 x 15 cm

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