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"This is an excellent book. It offers a fascinating and lucid account of Tom Peters and his contribution. It provides powerful and persuasive insights into the management guru phenomenon while managing to combine a balanced account of Peters' work with thoughtful and engaging critique.I would highly recommend this book to both academics and students with an interest in the area". - Professor Cliff Oswick, University of Leicester

"Informative and entertaining without sacrificing analysis and insight; Tom Peters has certainly changed the way in which we view management, and David Collins will doubtless change the way in which you view Tom Peters." - Professor David Buchanan, Cranfield University'

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Tom Peters' work is important and too often under-estimated. David Collins provides a unique perspective on why Tom Peters matters.' - Stuart Crainer, editor of Business Strategy Review and editor of Financial Times Handbook of Management

'This is an excellent book for anyone wanting to understand the way in which gurus emerge and the impact they have on business. It's a thoroughly lively and thought-provoking study of - whether you admire him or hate him - one of the most influential management writers of the last 20 years.' - Fiona Czerniawska, Research Director of the Management Consultancies Association Think Tank and author of The Trusted Firm: How Consulting Firms Build Successful Client Relationships

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