«A highly engaging and empowering strategy text that aims to help students get into the mind of a strategist.»

Dr Andrew Wild, University of Nottingham

«Clear, well-written, and with theory and practice interwoven throughout: this is a compelling narrative that flows well and is full of interest. Highly recommended.»

Dr Mark Crowder, Manchester Metropolitan University

«The best text about the issues, tools, practice, and implementation of strategy.»

Professor Ian Finlayson, European School of Economics

«This is an excellent and comprehensive text which covers all theories and conceptual frameworks in strategic management.»

Dr Azhdar Karami, Bangor University