Fandom Analytics

Creating and Harnessing Consumer and Cultural Passion

Michael Lewis

Sharing Behavior of Brand Crisis Information on Social Media

A Case Study of Chinese Weibo

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Consumer Packaging Strategy

Localisation in Asian Markets

Huda Khan

Digitalizing Consumption

How devices shape consumer culture

Franck Cochoy

Young Consumer Behaviour

A Research Companion

Ayantunji Gbadamosi

Breaking Up America

Advertisers and the New Media World

Joseph Turow