Trust in Generative Artificial Intelligence

Human-Robot Interaction and Ethical Considerations

Consumer Decision-Making, Analytics and AI

AI Podcasting and Blogging

Transforming Marketing Through Digital Narratives

Selling with the Machines

AI''s Revolution in Sales

AI Publishing Profit

Building Your eBook Empire with AI

Marketing Intelligence, Part A

Understanding Customers in the Era of Digitalization

Marketing Intelligence, Part B

AI, Trust, and Innovation in the Modern Business Landscape

AI in Marketing

Applications, Insights, and Analysis

Building Trust in the Generative Artificial Intelligence Era

Technology Challenges and Innovations

AI First

The Playbook for a Future-Proof Business and Brand

Marketing and Smart Technologies

Proceedings of ICMarkTech 2024, Volume 2

AI and the Music Industry

Transforming Production, Platforms, and Practice

Reimagine Pricing

How AI is Changing Everything

Artificial Intelligence in Sales

AI Solutions for Every Stage of the Sales Cycle: Use Cases, Tools, and Implementation

Innovative Seller

Keeping Pace in an AI and Customer-Centric World

Humachine

AI, Human Virtues, and the Superintelligent Enterprise

Digital Marketing Technologies

Fusion Strategy

How Real-Time Data and AI Will Power the Industrial Future

Applied Mathematics and Modelling in Finance, Marketing and Economics

AI Marketing Mastery

Techniques for Success

Artificial Intelligence and Ethics

A Field Guide for Stakeholders

Understanding Artificial Intelligence

Fundamentals, Use Cases and Methods for a Corporate AI Journey

Minds Unveiled

Exploring the Effects of Generative AI on Business Behavior

Prompting Originality

The A.I. Handbook for Humans

Finance Transformation

Leadership on Digital Transformation and Disruptive Innovation

Human vs ChatGPT – Language of Advertising in Beauty Products Advertisements

Robots, Automation and the Innovation Economy

Intelligent Influence

AI-Enhanced Marketing Strategies for Global Success

Marketing and AI: Shaping the Future Together

Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22–24

AI Marketing Playbook

Mastering the Latest AI Tools and Techniques for Next-Gen Marketing Success

Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach

ChatGPT for Marketing

Learn Practical Applications of ChatGPT for Marketing