Using Artificial Intelligence in Marketing
How to Harness AI and Maintain the Competitive Edge
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Leveringstid: Sendes innen 21 dager
På grunn av Brexit-tilpasninger og tiltak for å begrense covid-19 kan det dessverre oppstå forsinket levering.
Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.
Chapter - 01: The AI wake-up call - The strategic transition of marketing;
Chapter - 02: The personalization
paradox - Global appetite for AI and the changing customer journey;
Chapter - 03: Transformational marketing and AI in
tourism - A glimpse at the Asia Pacific region;
Chapter - 04: Transformational marketing and AI in Europe - Case studies
from telecoms, banking and built environment;
Chapter - 05: Transformational marketing and AI in North America - Case
studies from banking and retail;
Chapter - 06: Transformational marketing and AI in technology and venture capital -
With a special focus on the Middle East;
Chapter - 07: Framework for success - Democratization of AI;
Chapter -
08: The new marketing paradigm - Reinventing the role of marketing, ethics and transparency;
Chapter - 09: The future
of marketing has arrived - AI's wider impact on education, policy and politics