Using Artificial Intelligence in Marketing
How to Harness AI and Maintain the Competitive Edge
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Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.
Chapter - 01: The AI wake-up call - The strategic transition of marketing;
Chapter - 02: The personalization paradox - Global appetite for AI and the changing customer journey;
Chapter - 03: Transformational marketing and AI in tourism - A glimpse at the Asia Pacific region;
Chapter - 04: Transformational marketing and AI in Europe - Case studies from telecoms, banking and built environment;
Chapter - 05: Transformational marketing and AI in North America - Case studies from banking and retail;
Chapter - 06: Transformational marketing and AI in technology and venture capital - With a special focus on the Middle East;
Chapter - 07: Framework for success - Democratization of AI;
Chapter - 08: The new marketing paradigm - Reinventing the role of marketing, ethics and transparency;
Chapter - 09: The future of marketing has arrived - AI's wider impact on education, policy and politics