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"This text provides a thought-provoking and practical approach to behavioural research in marketing. The book is unique in applying research methods to contemporary marketing practice, and provides a useful toolkit for marketers who want to up their game."

- Dr Rita Kottasz, Associate Professor of Marketing, Kingston University London, Kingston Business School

"This book is a must-read for any market research and insight professional who wishes to have a strong theoretical underpinning for their understanding of human behaviour. It brings together in an easy to understand one-stop read key social science theory drawn from sociology, psychology and behavioural economics."

- David Smith, PhD, Director DVL Smith Limited and Visiting Professor, University of Hertfordshire Business School

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"This text provides a thought-provoking and practical approach to behavioural research in marketing. The book is unique in applying research methods to contemporary marketing practice, and provides a useful toolkit for marketers who want to up their game."

- Dr Rita Kottasz, Associate Professor of Marketing, Kingston University London, Kingston Business School

"This book is a must read for any market research and insight professional who wishes to have a strong theoretical underpinning for their understanding of human behaviour. It brings together in an easy to understand one-stop read key social science theory drawn from sociology, psychology and behavioural economics."

- David Smith PhD, Director DVL Smith Limited and Visiting Professor University of Hertfordshire Business School

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