«
'A good book, nicely combining history with current practice, giving a valuable perspective...not only an introductory text, but a good update for existing practitioners.' - Ann Gregory, Leeds Metropolitan University
»
ADRIAN ROOM - the Names Society PAMELA ROBERTSON - Interbrand CHRIS LIGHTFOOT - Interbrand RICHARD GERSTMAN - Gerstman & Meyers KATRIONA CAMPBELL - Interbrand SIMON MOTTRAM - Interbrand JANET FOGG - Markforce... Les mer
817,-
Paperback
Sendes innen 21 dager
ADRIAN ROOM - the Names Society PAMELA ROBERTSON - Interbrand CHRIS LIGHTFOOT - Interbrand RICHARD GERSTMAN - Gerstman & Meyers KATRIONA CAMPBELL - Interbrand SIMON MOTTRAM - Interbrand JANET FOGG - Markforce Associates VINCENT CARRATU - Carratu International ALEX BATCHELOR - Interbrand RAYMOND PERRIER - Interbrand ANDREW TAYLOR - Executive Vice President, McDonald's UK BILL TRAGOS - Chairman CEO, TBWA International JOHN MURRAY - Mars MICHAEL JARY - OC & C Strategy Consultants ANDREW WILEMAN - OC & C Strategy Consultants JOE POPE - ENZA DAVID CULLWICK - Ernst & Young JO KENNELLY - Ernst & Young ANDY MILLIGAN - Interbrand DAVID ANDREW - Interbrand Pacific ANDREW SETH - The Added Value Company
Detaljer
- Forlag
- Palgrave Macmillan
- Innbinding
- Paperback
- Språk
- Engelsk
- Sider
- 224
- ISBN
- 9780333659090
- Utgivelsesår
- 1997
- Format
- 24 x 16 cm
Anmeldelser
«
'A good book, nicely combining history with current practice, giving a valuable perspective...not only an introductory text, but a good update for existing practitioners.' - Ann Gregory, Leeds Metropolitan University
»
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