"The difference between useful and useless data can often be traced back to the questionnaire. This book is a great resource, guiding you through the myriad of decisions that face the question writer."

Debrah Harding, Managing Director, The Market Research Society

"Whether you are new to questionnaire writing, or looking to fine-tune or update your skills, Ian and Kate's book is an invaluable, practical, easy to dip-into resource."

Nicole Duckworth, Head of Europe and Global Commercial Excellence, PRS IN VIVO

"While technology has moved on, the questionnaire remains the core data source that the insight industry is built on. With more and more people writing questionnaires, it is imperative that books like Questionnaire Design exist to make sure that standards persist."

Sam Curtis, CEO, Big Sofa Technologies

"Ian and Kate have produced the 'must-read' book for anyone working the research and insight industry. Read this and learn from the best."

Simon Wood, Head of Research, BMG Research

"Questionnaire writing is one of the most essential parts of the craft, a definite artform that takes time and skill to perfect. This is an absolutely essential read for any budding or established researcher looking to hone their questionnaire design skills and avoid the many pitfalls that exist."

Tom Coombes, Research Director, Boxclever

"A fab book, easily accessible and a treasure trove to dip into. There's an art to writing good questionnaires, and this book shows you how."

Darren Bhattachary, CEO, Basis Social

"Designing effective questionnaires is an essential skill for all researchers. Kate and Ian's guide is practical and easy to read; but most importantly, it will ensure you get trustworthy data and powerful insights."

Vishal Badiani, Regional Creative Strategy Manager, Snapchat

"Comprehensive, easy to read and exceptionally practical, I'd recommend this book to anyone wanting to learn more about how to design great questionnaires."

Helen Chesney, Head of Solution, Learning at Kantar