Business Analytics - Walter R. Paczkowski

Business Analytics

Data Science for Business Problems

This book focuses on three core knowledge requirements for effective and thorough data analysis for solving business problems. These are a foundational understanding of:



1. statistical, econometric, and machine learning techniques;




2. Les mer
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Vår pris: 1688,-

(Innbundet) Fri frakt!
Leveringstid: Sendes innen 21 dager

This book focuses on three core knowledge requirements for effective and thorough data analysis for solving business problems. These are a foundational understanding of:



1. statistical, econometric, and machine learning techniques;




2. data handling capabilities;



3. at least one programming language.



Practical in orientation, the volume offers illustrative case studies throughout and examples using Python in the context of Jupyter notebooks. Covered topics include demand measurement and forecasting, predictive modeling, pricing analytics, customer satisfaction assessment, market and advertising research, and new product development and research. This volume will be useful to business data analysts, data scientists, and market research professionals, as well as aspiring practitioners in business data analytics. It can also be used in colleges and universities offering courses and certifications in business data analytics, data science, and market research.
FAKTA
Utgitt:
Forlag: Springer Nature Switzerland AG
Innbinding: Innbundet
Språk: Engelsk
Sider: 387
ISBN: 9783030870225
Format: 24 x 16 cm
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VURDERING
Gi vurdering
Les vurderinger
1. Types of Business Problems.- 2. Data for Business Problems.- 3. Beginning Data Handling.- 4. Data Preprocessing.- 5. Data Visualization: The Basics.- 6. OLS Regression Basics.- 7. Time Series Basics.- 8. Statistical Tables.- 9. Advanced Data Handling.- 10. Advanced OLS.- 11. Logistic Regression.- 12. Classification.
Walter R. Paczkowski, PhD, has worked at AT&T, AT&T Bell Labs, and AT&T Labs. He founded Data Analytics Corp., a statistical consulting company, in 2001. Dr. Paczkowski is also a part-time lecturer of economics at Rutgers University. He is the author of Deep Data Analytics for New Product Development (2020), Pricing Analytics: Models and Advanced Quantitative Techniques for Product Pricing (2018), and Market Data Analysis Using JMP (2016).