This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the
South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing
to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media
market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author
explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between
local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals
involved with media organizations.