Multimodal Legitimation

Understanding and Analysing Political and Cultural Discourse

This volume meditates on the various meanings of legitimation and expands on the notion that language can be used to gain or preserve it by demonstrating the added impact of other modes in specific examples of political and institutional discourse. Les mer
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Om boka

This volume meditates on the various meanings of legitimation and expands on the notion that language can be used to gain or preserve it by demonstrating the added impact of other modes in specific examples of political and institutional discourse. The book draws on a multilayered framework that builds on and integrates work from both critical discourse analysis and social semiotic traditions, as well as the work of philosophers such as Habermas, Weber, and Rousseau, to show how it might be applied in practice to analyse and understand myriad forms of discourse. The volume focuses on examples from political campaign spots, which highlight various modes, including images, film, oratory, and color, but are also of global relevance and scale, highlighting their unique and complex position at the nexus between legitimation and multimodality. Offering a new analytical framework for understanding legitimation across a range of discursive contexts, this book will be of particular interest to students and scholars in discourse analysis, multimodality, political science, psychology, design, and education.

Fakta

Innholdsfortegnelse

Contents


List of figures


Formal acknowledgments


INTRODUCTION


1. LEGITIMATION AND MULTIMODALITY IN DISCOURSE: KEY FIGURES AND CONCEPTS


Aristotle


Bourdieu


Foucault


Latour


Orwell and Chomsky


Critical Discourse Analysis ~ Critical Discourse Studies


Van Dijk


Van Leeuwen


2. THEORETICAL FRAMEWORK


Introduction


Analytical Gap


Blending Theoretical Approaches


Theoretical Framework


Key Notions and Terms


3: LEGITIMATION


Introduction


Rationality


Rationality and Legitimation


Dichotomies and Dualisms


Irrationality


Irrationality and Legitimation


Legitimating the Irrational


Rationality and Legitimation in Romanticism


Rationality and Legitimation in Modernism


Mythology and Legitimation


Technology and Legitimation


4: LEGITIMATION, MODE, GENRE, AND CONTEXT: THE COMPLEXITY OF THE POLITICAL AD


The Transferability of the Arts


Dada and Surrealism: Their Politics and Paradoxical Legacy


The Russian Avant-Garde, Eisenstein and Soviet cinema


Adorno, Eisler, and the De-legitimation of Mass Cultural Products


Inverted Modal Salience and Music


Introduction


Genre of Political Ads


Legitimation by the Multimodal Affordances of a Speech


'Yes We Can' (2008)


Multimodal Re-contextualisation in a Supporting Role


Legitimation through Genres


Background


'Don't Vote Alone' (2008)


Legitimation through Multimodally Realised Genre and Register


Legitimation and Semiotic Simultaneity


Background


'Don't Know Much' (2008)


Legitimation through Semiotic Simultaneity


Conclusion


5: NATURALLY


Introduction


Persuasion, Naturalisation, and Bourdieu


The Expedience of Uncertainty


'Daisy' (1964): Emotional Advertising


Unmodern Resonances


Children in/as Nature


Children and Politicians


Children and Innocence


'Icecream' (1964): Protecting Childhood


'Dangerous World' (2000), 'Changing World' (2004), and 'Ashley's Story' (2004): Childhood Threatened


Deciphering the Body


Child as Savage


'Poverty' (1964), 'The Threat' (1996): Childhood Changed


Metaphorical Nature


'Victory' (2004)


Metaphor and Multimodality


'Bear' (1984)


'Wolves' (2004)


'Polar Bears' (2008) and 'Wolves (II)' (2008)


Nature as Environment


'Orbiting' (1984)


'National Parks' (1956)


'Harbor' (1988) and 'Bay' (1988)


'Matters' (2000)


Theoretical Framework Applied


'The Threat' (1996), Dole


'Matters' (2000), Gore


Typology


6: SELLING SCOTTISH INDEPENDENCE


Introduction


'Two Futures' (2013)


Legitimation and National Identity


Analysis


Multimodal Resources


Pragma-strategic Level


Justificatory Schema


Legitimation as a Process


Legitimation as a Quality


Discourse-Historical Moral Evaluation


7. LEGITIMATION IN OTHER DISCIPLINES AND CONTEXTS


Cartography


Communication with Hazard Maps in Central America


Organization and Management Studies


The Law


Critical Legal Studies


The Heat of Passion Doctrine


'Adequate Provocation' and the 'Reasonable Man'


Fear, Anger, and Agency


Incitation


Ad: 'Willie Horton', Hate as strategy


Literature


'Measure for Measure': Legitimation and the Law


Literature = Legitimate?


Art


Art and Value


Art and the Body


8. TRUTH AND LEGITIMATION


Truth and Expertise


Truth, Truths, and Lies


Free Speech, 'Safe Spaces', Algorithms and Echo Chambers


POSTSCRIPT








Om forfatteren

Rowan R. Mackay is Assistant Professor of English at the Chinese University, Hong Kong. Working at the crossroads of political language, social semiotics, and identity politics, previous publications have analysed the politics of Scotland, gender debates and how they can be analysed sensitively, and the role of irony within senior management teams.