Rising Consumer Materialism
A Threat to Sustainable Happiness
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Together, pre-planned engaging, intrinsic experiential purchases with a view to environmentalism, religiosity, social giving, social support and nostalgia can cure the excessive emphasis on acquiring and showing off valuables that are disruptive to a consumer's social affiliations and subjective wellbeing.
Rather than utilizing material possessions as a proxy measure for success and happiness resulting in only temporary happiness, discontent, continuous brand/product switching, undesirable post purchase evaluations and shifting brand loyalties, the book establishes alternative mechanisms for achieving happiness. The integrated framework provides a comprehensive solution rather than a half-baked specific situational-based intervention and is a must read for academics, students and consumers alike.
Table of Contents
ACKNOWLEDGEMENT
FOREWORD
CHAPTER 1
INTRODUCTION
ABSTRACT
1.1
WHY MATERIALISM RESEARCH IS IMPORTANT
1.2 SIGNIFICANCE OF MATERIALISM TRAP RESEARCH FOR ACADEMIA
1.3 INTRODUCTION TO THE MAIN CONCEPTS
Materialism
Loneliness
Happiness
1.4 WHAT THIS BOOK WILL ACHIEVE
CHAPTER 2
KNOWING
THERE IS A TRAP AT HAND
ABSTRACT
2.1 HOW DO WE KNOW THERE IS A TRAP
2.2
SYSTEMATIC LITERATURE REVIEW
2.2.1 Choosing the Phenomenon
2.2.2 Media Selection for Systematic
Literature Search
2.2.3 Coding Categorization
2.2.4 Sampling Strategy
2.2.4.1 Key Word Search
2.2.4.2 Author Search
2.2.4.3 Most Cited Articles Covering Materialism
2.2.4.4 Recent Citations of Related Papers
2.2.4.5 Review of Related Books
2.3 THEORY BUILDING PROCESS
2.3.1 Conceptual Definitions of the Constructs
2.3.1.1 Materialism
2.3.1.2 Loneliness
2.3.1.3 Happiness
2.3.2 Boundaries Assumptions and
Identification of the Scope
2.3.3 Identifying, Defining and Establishing the Contingency Factors
2.3.4 Theoretical Framework and the Future Directions
CHAPTER 3
YOU MAY NOT KNOW BUT YOU ARE ALREADY TRAPPED!
ABSTRACT
3.1 MATERIALISM - AN INTENSIFYING
CONSUMER VALUE
3.1.1 Materialism as a Negative Consumer Value
3.1.2 Materialism and Associated
Consumption Patterns
3.2 MATERIALISM AS AN APPROACH TO GAINING HAPPINESS
3.2.1 Happiness
and Subjective Wellbeing
3.2.2 Materialism and Happiness
3.2.3 Facets of Materialism and
Happiness
3.3 MATERIALISM AS FORERUNNER OF LONELINESS
3.3.1 Materialism and Loneliness
3.3.2 Relationship of Materialism and Loneliness with Happiness
CHAPTER
4
THE BEGINNING OF MATERIALISM-LONELINESS-HAPPINESS (MLH) TRAP
ABSTRACT
4.1 UNDERSTANDING THE MLH TRAP
4.2 BREAKING AWAY FROM THE TRAP
4.2.1 Social Support
as an Important Factor That Can Loosen the MLH Trap
4.2.2 Sustaining the Level of Happiness
CHAPTER 5
INTEGRATION OF MLH TRAP WITH OTHER ASPECTS OF CONSUMER BEHAVIOUR
ABSTRACT
5.1 PRIOR EFFORTS TO CURB MATERIALISM
5.2 ESTABLISHING MULTI-DIMENSIONAL
FRAMEWORK FOR CURBING MATERIALISM
5.2.1 The Power of Re-Socialization through Social Support
5.2.2 Conscious Revamping of the Purchase Mechanism
5.2.2.1 Socio-Centric Pu