Rising Consumer Materialism

A Threat to Sustainable Happiness

; Faisal Qadeer

Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles. Les mer
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Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles. This study examines the pre-planned purchase process as the primary step towards satisfactory consumption. The theoretical framework provides a stream of research possibilities that guide readers towards healthy consumption patterns. Therefore, the book offers practical solutions to problems such as loneliness and unhappiness. It advocates a new dimension of consumption activity and lifestyle choices that can help to re-socialize and improve social bonds; hitting materialism right at its core, making the consumption experience well informed and beneficial for the consumer as well as society.


Together, pre-planned engaging, intrinsic experiential purchases with a view to environmentalism, religiosity, social giving, social support and nostalgia can cure the excessive emphasis on acquiring and showing off valuables that are disruptive to a consumer's social affiliations and subjective wellbeing.


Rather than utilizing material possessions as a proxy measure for success and happiness resulting in only temporary happiness, discontent, continuous brand/product switching, undesirable post purchase evaluations and shifting brand loyalties, the book establishes alternative mechanisms for achieving happiness. The integrated framework provides a comprehensive solution rather than a half-baked specific situational-based intervention and is a must read for academics, students and consumers alike.

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Table of Contents








ACKNOWLEDGEMENT


FOREWORD





CHAPTER 1


INTRODUCTION


ABSTRACT


1.1 WHY MATERIALISM RESEARCH IS IMPORTANT


1.2 SIGNIFICANCE OF MATERIALISM TRAP RESEARCH FOR ACADEMIA


1.3 INTRODUCTION TO THE MAIN CONCEPTS


Materialism


Loneliness


Happiness


1.4 WHAT THIS BOOK WILL ACHIEVE





CHAPTER 2


KNOWING THERE IS A TRAP AT HAND


ABSTRACT


2.1 HOW DO WE KNOW THERE IS A TRAP


2.2 SYSTEMATIC LITERATURE REVIEW


2.2.1 Choosing the Phenomenon


2.2.2 Media Selection for Systematic Literature Search


2.2.3 Coding Categorization


2.2.4 Sampling Strategy


2.2.4.1 Key Word Search


2.2.4.2 Author Search


2.2.4.3 Most Cited Articles Covering Materialism


2.2.4.4 Recent Citations of Related Papers


2.2.4.5 Review of Related Books


2.3 THEORY BUILDING PROCESS


2.3.1 Conceptual Definitions of the Constructs


2.3.1.1 Materialism


2.3.1.2 Loneliness


2.3.1.3 Happiness


2.3.2 Boundaries Assumptions and Identification of the Scope


2.3.3 Identifying, Defining and Establishing the Contingency Factors


2.3.4 Theoretical Framework and the Future Directions





CHAPTER 3


YOU MAY NOT KNOW BUT YOU ARE ALREADY TRAPPED!


ABSTRACT


3.1 MATERIALISM - AN INTENSIFYING CONSUMER VALUE


3.1.1 Materialism as a Negative Consumer Value


3.1.2 Materialism and Associated Consumption Patterns


3.2 MATERIALISM AS AN APPROACH TO GAINING HAPPINESS


3.2.1 Happiness and Subjective Wellbeing


3.2.2 Materialism and Happiness


3.2.3 Facets of Materialism and Happiness


3.3 MATERIALISM AS FORERUNNER OF LONELINESS


3.3.1 Materialism and Loneliness


3.3.2 Relationship of Materialism and Loneliness with Happiness





CHAPTER 4


THE BEGINNING OF MATERIALISM-LONELINESS-HAPPINESS (MLH) TRAP


ABSTRACT


4.1 UNDERSTANDING THE MLH TRAP


4.2 BREAKING AWAY FROM THE TRAP


4.2.1 Social Support as an Important Factor That Can Loosen the MLH Trap


4.2.2 Sustaining the Level of Happiness





CHAPTER 5


INTEGRATION OF MLH TRAP WITH OTHER ASPECTS OF CONSUMER BEHAVIOUR


ABSTRACT


5.1 PRIOR EFFORTS TO CURB MATERIALISM


5.2 ESTABLISHING MULTI-DIMENSIONAL FRAMEWORK FOR CURBING MATERIALISM


5.2.1 The Power of Re-Socialization through Social Support


5.2.2 Conscious Revamping of the Purchase Mechanism


5.2.2.1 Socio-Centric Pu