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Hashtags and Social Media Metadiscourse

How do social media metadata features like hashtags (#) support processes of 'ambient affiliation'? This book undertakes a social semiotic analysis to explore this question, through enacting particular communicative functions on various social media platforms. Les mer
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Paperback
Legg i
Vår pris: 404,-

(Paperback) Fri frakt!
Leveringstid: Sendes innen 21 dager
På grunn av Brexit-tilpasninger og tiltak for å begrense covid-19 kan det dessverre oppstå forsinket levering.

Om boka

How do social media metadata features like hashtags (#) support processes of 'ambient affiliation'? This book undertakes a social semiotic analysis to explore this question, through enacting particular communicative functions on various social media platforms.

Fakta

Innholdsfortegnelse

1. Introduction
2. Hashtags as a semiotic technology
3. The ideational and interpersonal functions of hashtags
4. #WhinyLittleBitch: Evaluative metacommentary
5. #SpicerFacts: The quoted voice and intersubjectivity
6. #YouAreFakeNews: Construing values
7. Ambient affiliation: Sharing social bonds by negotiating and communing around couplings
8. #AlternativeFacts: Censuring and mocking the quoted voice
9. #TinyTrump: Intermodal coupling and visual hashtag memes
10. Conclusion
Cast of characters
Hashtag glossary
Bibliography
Index

Om forfatteren

Michele Zappavigna is a lecturer at the School of the Arts and Media, University of New South Wales, Australia