The Oxford Handbook of Electoral Persuasion
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interest groups, the media, and the voters themselves.
This volume surveys the vast political science literature on this subject, emphasizing contemporary research and topics and encouraging cross-fertilization among research strands. A global roster of authors provides a broad examination of electoral persuasion, with international perspectives complementing deep coverage of U.S. politics. Major areas of coverage include: general models of political persuasion; persuasion by parties, candidates, and outside groups; media influence; interpersonal
influence; electoral persuasion across contexts; and empirical methodologies for understanding electoral persuasion.