Writing Feature Articles
Print, Digital and Online
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Mary Hogarth offers comprehensive guidance on every aspect of feature writing, from having the initial idea and conducting market and subject research, to choosing the right target audience and publishing platform and successfully pitching the article. In addition, the book instructs students on developing their own journalistic style and effectively structuring their feature. Each chapter then concludes with an action plan to help students put what they have read into practice.
Life as a freelance
Building a professional profile
Telling a story with images
Developing a specialism
Profile and interview articles
Working in publicity and advertising
A career in magazines and newspapers
Getting published overseas
Understanding issues in media law and regulation
The book also provides an extensive range of interviews with successful media professionals, including a newspaper editor, a money, health and lifestyle journalist, a copywriter and an award-winning columnist, where they share their own experiences of working in the industry and offer invaluable tips on best practice.