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Branding as Communication
By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. Les mer
By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines.
Detaljer
- Forlag
- Peter Lang Publishing Inc
- Innbinding
- Paperback
- Språk
- Engelsk
- Sider
- 204
- ISBN
- 9781433128035
- Utgivelsesår
- 2017
- Format
- 23 x 15 cm
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Public Relations Case Studies from Around the World (2nd Edition)
Judy VanSlyke TurkInnbundet
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