This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying
media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication
research to introduce students to the relative strengths of the different research approaches. Beginning with an overview
of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the
'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research
projects in media and communication.
This is an indispensable text for all students of media and communication
studies, particularly those undertaking their own research projects or taking modules in research methods.