Strategic Nature - Melissa Aronczyk

Strategic Nature

Public Relations and the Politics of American Environmentalism

; Maria I. Espinoza

Vår pris

Leveringstid: Sendes innen 21 dager

Legg i
Legg i
Vår pris: 295,-

Leveringstid: Sendes innen 21 dager

Forlag: Oxford University Press Inc
Innbinding: Paperback
Språk: Engelsk
ISBN: 9780190055356
Format: 24 x 16 cm
Winner, 2022 Outstanding Book PRIDE Award, Public Relations Division, NCA null

Bla i alle kategorier

Gi vurdering
Les vurderinger

«Aronczyk and Espinoza deftly reconstruct the dynamic coevolution of public relations, environmental politics and regulations, and public opinion in their book. Capturing this dynamic is essential for demonstrating how it is that some environmental problems have come to be taken seriously while others are dismissed.... Adopting a strongly historical approach and direct writing style, the authors draw from a wide range of social science literature and bring their research findings together with interview data and other primary sources in a compelling and readable narrative that spans a century of environmentalism in the US.... Environmental historians, sociologists, communications scholars, and would-be changemakers will appreciate this work, and its lessons will help the latter to exert their influence further toward a more resilient and just future.»


«Diverse and sometimes contending perspectives inform the book's seven chapters, each one examining a significant historical moment in the development of the American environmental movement from the early 20th century to the present.»

Z. Albertson, CHOICE

«Not every public relations scholar or practitioner will agree with the authors' depiction of public relations' often pernicious role in democratic and deliberative society. But this rich, wholly worthwhile, generative journey into a strategic history of "nature" and the constitutive role of communication in society's relationship to the environment serves as a crucial and essential text. It will help public relations and communication scholars, advanced undergraduate and graduate students, and professionally minded practitioners ask the right questions about the ethics and foundations of how we teach, research, and practice public relations and strategic communication.»

Journal of Communication

«Written by two Rutgers University academics A Strategic Nature explores the relationship between American public relations and American environmentalism, arguing that they emerged alongside each other, and that neither would look the way they do today without the other.»

Ian Sinclair, Peace News

«The real strength of this book is its offer of a way to think about public relations (PR) beyond being journalism's evil twin or a source of spin in the context of environmental politics. It provides a fascinating history of how PR professionals have actively constructed and managed public understandings of the environment. It illuminates the mechanics of PR, which are often obscured or written off as the value-neutral communication of the positions of other actors. This reconsideration of the role of PR in framing environmental politics positions the PR industry among other epistemic communities, such as scientists, whose potential to shape policy has been more widely researched.... This book provides an essential understanding of what environmental PR has been and the effects of that history on framing public understandings of the environment.»

International Journal of Communication
List of Figures and Tables
List of Abbreviations
Introduction: Public Relations and Its Problems
1. Seeing Like a Publicist: How the Environment became an Issue
2. Bringing the Outside In: Managing Industry's "External Environment"
3. Environment, Energy, Economy: The Campaign for Balance
4. PR for the Public Interest: The Rule of Reason and the Hazards of Environmental Consensus
5. Sustainable Communication(TM): Green PR and the Export of Corporate Environmentalism
6. The Climate of Publicity: Climate Advocates and the Compromise of PR
7. "Shared Value": Promoting Climate Change for Data Worlds
Conclusion: We're Supposed to Be Engaging
Appendix 1. Interviews and Observation Sites
Appendix 2. E. Bruce Harrison Company, List of Clients, 1973-1997