Fashion Promotion

Building a Brand Through Marketing and Communication

A practical and beautifully illustrated introduction to how fashion brands are established and how they stay visible in a shifting consumer landscape. Les mer
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337,-

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Paperback
Legg i
Paperback
Legg i
Vår pris: 337,-

(Paperback) Fri frakt!
Leveringstid: Sendes innen 7 virkedager

Om boka

A practical and beautifully illustrated introduction to how fashion brands are established and how they stay visible in a shifting consumer landscape.

Fakta

Innholdsfortegnelse

1. Industry and Context
Globalization and Market Changes
Digital Disruption
Retail - Pureplay to Omnichannel
Customer-Centric Communications

2. Marketing
Understanding the Customer
Brand Identity
Omnichannel Marketing
Data and Analytics

3. Media and PR
Media Landscape
Product Launches, Experiential and Fashion Shows
Building Influencer Relations
Creating Content for Multi-Channel Distribution

4. Creating the Vision
Photography and Film
Styling and Visual Merchandising
Curation and Visual Platforms
Illustration and Graphics

5. Fashion Future
A Changing Industry
Mobile Fashion
VR/AR - The New Fashion Experience
The Future

6. Collaboration and Connection
Working with Other Industries
Peer Influence
Sharing Economy

Om forfatteren

Gwyneth Moore is a lecturer in Fashion Promotion at the University of South Wales. She has worked for more than 15 years in the design, communications and media industries, managing a variety of campaigns that have included public relations, marketing, social media and design disciplines.