What drug lords learned from big businessHow does a budding cartel boss succeed (and survive) in the 300 billion illegal drug
business? By learning from the best, of course. From creating brand value to fine-tuning customer service, the folks running
cartels have been attentive students of the strategy and tactics used by corporations such as Walmart, McDonald's, and Coca-Cola.
And what can government learn to combat this scourge? By analyzing the cartels as companies, law enforcers might better understand
how they work,and stop throwing away 100 billion a year in a futile effort to win the war" against this global, highly organized
business. Your intrepid guide to the most exotic and brutal industry on earth is Tom Wainwright. Picking his way through
Andean cocaine fields, Central American prisons, Colorado pot shops, and the online drug dens of the Dark Web, Wainwright
provides a fresh, innovative look into the drug trade and its 250 million customers. The cast of characters includes
Bin Laden," the Bolivian coca guide Old Lin," the Salvadoran gang leader Starboy," the millionaire New Zealand pill maker
and a cozy Mexican grandmother who cooks blueberry pancakes while plotting murder. Along with presidents, cops, and teenage
hitmen, they explain such matters as the business purpose for head-to-toe tattoos, how gangs decide whether to compete or
collude, and why cartels care a surprising amount about corporate social responsibility.More than just an investigation of
how drug cartels do business, Narconomics is also a blueprint for how to defeat them.