Social Norms and the Theory of the Firm
A Foundational Approach
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1. The importance of behavioral assumptions in economic theory; Part I. The Foundation: 2. A history of the firm that incorporates social norms; 3. The theory of the firm; 4. Social norm theory related to the firm; Part II. The Evidence: 5. Formal models incorporating social norms into the theory of the firm; 6. Emerging evidence of social norms in experimental research; 7. Emerging evidence of social norms in archival research; 8. Conclusion: 'where do we go from here?'
Demonstrates the importance of social norms to firms and markets through historical context and theoretical and empirical evidence.