Data Analytics in Marketing, Entrepreneurship, and Innovation

Mounir Kehal (Redaktør) ; Shahira El Alfy (Redaktør)

Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. Les mer
Vår pris
1215,-

(Innbundet) Fri frakt!
Leveringstid: Sendes innen 7 virkedager

Innbundet
Legg i
Innbundet
Legg i
Vår pris: 1215,-

(Innbundet) Fri frakt!
Leveringstid: Sendes innen 7 virkedager

Om boka

Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted examination of data analytics looks at:




Business analytics
Applying predictive analytics
Using discrete choice analysis for decision-making
Marketing and customer analytics
Developing new products
Technopreneurship
Disruptive versus incremental innovation


The book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing. Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery. Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques. Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.

Fakta

Innholdsfortegnelse

1 Business Analytics: Through SIoT and SIoV


MOUNIR KEHAL


2 Innovation Analytics


EMAN ZABALAWI AND ALIA AL JAMMAL


3 Business Predictive Analytics: Tools and Technologies


DUSTIN WHITE


4 Hospitality Analytics: Use of Discrete Choice Analysis for Decision Support


PEDRO LONGART


5 Data Analytics in Marketing and Customer Analytics


RAJASEKHARA MOULY POTLURI AND GERRY N. MUUKA


6 Marketing Analytics


TABANI NDLOVU AND SIHLE NDLOVU


7 Big Data AnalyticsSUJNI PAUL


8 New Product Development and Entrepreneurship Analytics


KENNEDY PRINCE MODUGU


9 Predictive Learning Analytics in Higher Education


LAWAL O. YESUFU

Om forfatteren

Mounir Kehal teaches and researches business analytics at the Higher Colleges of Technology, Dubai. Prior to which he was associate professor of management information systens and dean at the College of Business Administration, American University in the Emirates, Dubai.
Shahira El Alfy, DBA, PHD Ed, FHEA, ECBA is an Assistant Professor at the Higher Colleges of Technology, Dubai.