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In this book, Edosa explores common challenges which limit the value that organisations can get from data. What makes his book unique is that he also tackles one of the unspoken barriers to data adoption—fear. Fear of the unknown, fear of the intangible, fear of the investment needed and, yes, fear of losing your job to a machine. With his talent for distilling clarity from complexity, Edosa tackles this and many other challenges. —Tim Carmichael, Chief Data Officer, Chalhoub Group

This book offers fresh insight about how to solve the interactional frictions that hamper the flow of data, information and knowledge across organisations. Yet, rather than being stuck with endless polarising debates such as breaking down silos, it shifts focus back towards the ultimate "to what end." —Jacky Wright, Chief Digital Officer (CDO), Microsoft US

If you care about AI transformation, empowering people or advancing organisational success in an increasingly digital world, then you should read this book.—Yomi Ibosiola, Chief Data and Analytics Officer, Union Bank

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In this book, Edosa explores common challenges which limit the value that organisations can get from data. What makes his book unique is that he also tackles one of the unspoken barriers to data adoption—fear. Fear of the unknown, fear of the intangible, fear of the investment needed and, yes, fear of losing your job to a machine. With his talent for distilling clarity from complexity, Edosa tackles this and many other challenges. —Tim Carmichael, Chief Data Officer, Chalhoub Group

This book offers fresh insight about how to solve the interactional frictions that hamper the flow of data, information and knowledge across organisations. Yet, rather than being stuck with endless polarising debates such as breaking down silos, it shifts focus back towards the ultimate "to what end." —Jacky Wright, Chief Digital Officer (CDO), Microsoft US

If you care about AI transformation, empowering people or advancing organisational success in an increasingly digital world, then you should read this book.—Yomi Ibosiola, Chief Data and Analytics Officer, Union Bank

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