Neuroscience for Organizational Communication
A Guide for Communicators and Leaders
Organizational communication is at a crossroads and professional communicators and leaders alike need to up their game. In
this insightful and practical guide, leadership psychologist Dr. Laura McHale shows how neuroscience can help, surveying the field to reveal the science that is most applicable to organizations and providing
an evidence-based approach to dramatically boost the effectiveness and impact of communications. Les mer
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Vår pris:
543,-
(Innbundet)
Fri frakt!
Leveringstid:
Sendes innen 21 dager
Organizational communication is at a crossroads and professional communicators and leaders alike need to up their game. In
this insightful and practical guide, leadership psychologist Dr. Laura McHale shows how neuroscience can help, surveying the
field to reveal the science that is most applicable to organizations and providing an evidence-based approach to dramatically
boost the effectiveness and impact of communications. From structural dynamics to occupational aprosodia, from the threat
(and opportunities) of GPT-3 to the neuroscience of Zoom fatigue, she takes the reader on a fascinating journey of how neuroscience
can help unlock the potential of communicators and the organizations they work for.
- FAKTA
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Utgitt:
2022
Forlag: Palgrave Macmillan
Innbinding: Innbundet
Språk: Engelsk
Sider: 108
ISBN: 9789811670367
Format: 21 x 15 cm
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Part 1. Introduction to neuroscience for corporate communications. - Chapter 1. Why should communicators care about neuroscience?
- Chapter 2. The changing landscape. - Chapter 3. Let's get neurological. - Chapter 4. The body politic. - Part 2. The neurocommunicator's
toolkit. - Chapter 5. The coming of neuroleadership. - Chapter 6. The braking system. - Chapter 7. The toolkit. - Chapter
8. The neuroscience of Aristotle. - Chapter 9. The culture club. - Part 3. The psychology of the corporate communications
team. - Chapter 10. Communicator, heal thyself. - Chapter 11. Safe space. - Part 4. Self-care for corporate communications
professionals. - Chapter 12. Communicating trauma and loss. - Chapter 13. The neuroscience of compassion. - Epilogue. Practice
what you preach.
Dr. Laura McHale (PsyD, CPsychol) is a leadership psychologist, lecturer, and author specializing in neuroscience, communication,
and organizational culture. She is the founder and managing director of Conduit Consultants, a leadership consulting firm
based in Hong Kong. Prior to becoming a psychologist, Dr. McHale worked for over 15 years as a corporate communications executive
in the financial services industry, across the US, Europe, and Asia. Dr. McHale earned a doctorate (PsyD) in leadership psychology
in 2019 from William James College, with a concentration in the neuroscience of leadership. She holds a Master of International
Affairs from Columbia University, where she received the Babsy Marchioness of Winchester Award in Human Rights and Fundamental
Freedoms in 2000. She also holds a Bachelor of Arts in Communication from the University of California San Diego. Dr. McHale
is a member of the American Psychological Association, a chartered member of the British Psychological Society, an EMCC accredited
coach at the Senior Practitioner level, and she holds an accreditation in business communication (ABC) from the International
Association of Business Communicators.