The Neuroscience of Rhetoric in Management
Compassionate Executive Communication
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This book provides case studies to illustrate communication failure that directly resulted in executives' termination. These case studies include the fields of higher education, health care administration, computer technology, medical research, news media, and advertising. Synthesizing scholarship in neuroscience about how the brain processes information from verbal, visual and other stimuli as well as management and communication principles found in books valued in leadership development programs, this book explains why audiences reacted negatively to messages and describes how the messages could have been delivered to get a better response. The book includes rubrics to assist readers develop their own messages. Executives and those in leadership development programs will benefit from this book.
Chapter 1 Introduction: The Role of Communication in Managing People
Chapter 2 The Neuroscience of Emotional Intelligence
Chapter 3 Leadership Messages
Chapter 4 Higher Education Case Study
Chapter 5 Splitting Support
Chapter 6 Tech Company Case
Chapter 7 News Media Case
Chapter 8 Advertising Agency Case
Chapter 9 Mary Beckerle Case: A Happy Case, Depending on Perspective