Persuasion
The Hidden Forces That Influence Negotiations
Persuasion: The Hidden Forces That Influence Negotiations represents the first book of its kind to package and present persuasion
principles in an innovative, international, and interdisciplinary fashion. Les mer
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Legg i
Vår pris:
793,-
(Innbundet)
Fri frakt!
Leveringstid: Sendes innen 21 dager
På grunn av Brexit-tilpasninger og tiltak for å begrense covid-19 kan det dessverre oppstå forsinket levering.
Persuasion: The Hidden Forces That Influence Negotiations represents the first book of its kind to package and present persuasion
principles in an innovative, international, and interdisciplinary fashion.
This easy-to-understand book is the culmination of seminal research findings spanning across decades and disciplines - psychology, philosophy, negotiations, decision-making, logic, law, and economics, among others - from esteemed experts around the world. Persuasion provides a series of short, simple-to-use intellectual tools to go above and beyond merely describing "what to think"- but "how to think" in a persuasion, influence, and negotiation context -across a diverse array of disciplines, sectors, and situations from boardrooms to classrooms for the twenty-first century.
This easy-to-understand book is the culmination of seminal research findings spanning across decades and disciplines - psychology, philosophy, negotiations, decision-making, logic, law, and economics, among others - from esteemed experts around the world. Persuasion provides a series of short, simple-to-use intellectual tools to go above and beyond merely describing "what to think"- but "how to think" in a persuasion, influence, and negotiation context -across a diverse array of disciplines, sectors, and situations from boardrooms to classrooms for the twenty-first century.
Foreword
Part I Behaviouralists: Pride and Prejudice
1. Influences: Inside the invisible influences of persuasion
2. Judgments: The mind's surprising shortcuts toward judgments
3. Biases: The blind side of hidden biases
4. Perceptions: How perceptions bend realities
Part II Rationalists: Sense and Sensibility
5. Strategies: Knowing when to keep calm and carry on
6. Expectations: How to value great expectations
7. Elements: Creative ways to supersize the pie
8. Reasonings: Making sense of nonsensical statements
Index
Part I Behaviouralists: Pride and Prejudice
1. Influences: Inside the invisible influences of persuasion
2. Judgments: The mind's surprising shortcuts toward judgments
3. Biases: The blind side of hidden biases
4. Perceptions: How perceptions bend realities
Part II Rationalists: Sense and Sensibility
5. Strategies: Knowing when to keep calm and carry on
6. Expectations: How to value great expectations
7. Elements: Creative ways to supersize the pie
8. Reasonings: Making sense of nonsensical statements
Index
Jasper Kim, JD/MBA, is a lawyer, former investment banker, director of the Center for Conflict Management, and faculty at
Ewha Womans University. He was a visiting scholar at Harvard University and Stanford University. Jasper Kim received negotiation
training at Harvard Law School and graduate economics training at the London School of Economics. He has published in dozens
of academic journals, consulted and trained leading global organizations, and has been featured in major media outlets including
the BBC, Bloomberg, CNBC, CNN, Forbes, and the Wall Street Journal. Learn more at jasperkim.com.