From Great to Gone
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Shortlisted: Marketing Book of the Year 2015 in association with M&SB Marketing & Sales Books ’A typical Rembiszewski product - rumbustious and controversial, but genuine, intelligent and practical.’ Sir Martin Sorrell, CEO, WPP ’This book will open your mind to a new consumer and a new way of going to market. It is a true wake up call (innovate or die!) filled with loads of practical advice and real life examples of great successes. You will emerge from reading it a marketer ready for the 21st century.’ Shelly Lazarus, Chairman Emeritus, Ogilvy & Mather
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The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashioned FMCG communication strategies based on television, radio and print with constant repetition have become outdated. Les mer
Detaljer
- Forlag
- Routledge
- Innbinding
- Innbundet
- Språk
- Engelsk
- Sider
- 174
- ISBN
- 9781472435569
- Utgivelsesår
- 2014
- Format
- 25 x 17 cm
Anmeldelser
«
Shortlisted: Marketing Book of the Year 2015 in association with M&SB Marketing & Sales Books ’A typical Rembiszewski product - rumbustious and controversial, but genuine, intelligent and practical.’ Sir Martin Sorrell, CEO, WPP ’This book will open your mind to a new consumer and a new way of going to market. It is a true wake up call (innovate or die!) filled with loads of practical advice and real life examples of great successes. You will emerge from reading it a marketer ready for the 21st century.’ Shelly Lazarus, Chairman Emeritus, Ogilvy & Mather
»