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Winning Through Platforms

How to Succeed When Every Competitor Has One

«

I wish I’d had Winning Through Platforms while I was at Microsoft evaluating our opportunities to apply AI for business and build ecosystems for platforms like Power BI. Creating shared value through cloud platforms is never accidental; fortunately, the authors systematically explain to readers how to creatively make platforms their catalyst for future growth, across industries. This playbook is an important new tool for leaders as they make strategic choices for the future of their business

»

Greg Nelson, former Microsoft VP-Partner Ecosystem and General Manager-Business AI
247,-
Sendes innen 7 virkedager

Detaljer

Forlag
Emerald Publishing Limited
Innbinding
Paperback
Språk
Engelsk
ISBN
9781804553015
Utgivelsesår
2023
Format
22 x 14 cm

Anmeldelser

«

I wish I’d had Winning Through Platforms while I was at Microsoft evaluating our opportunities to apply AI for business and build ecosystems for platforms like Power BI. Creating shared value through cloud platforms is never accidental; fortunately, the authors systematically explain to readers how to creatively make platforms their catalyst for future growth, across industries. This playbook is an important new tool for leaders as they make strategic choices for the future of their business

»

Greg Nelson, former Microsoft VP-Partner Ecosystem and General Manager-Business AI

«

Winning through Platforms isn’t just any playbook – it’s a conceptual and practical blueprint for creating value in a world that increasingly runs on digital innovation. As a healthcare executive who leads systems transformation, I’ve found the book to be an indispensable strategic ally. It will speak to everyone charged with developing platform approaches to business. The clear and actionable ideas it provides for navigating the human dimensions of platform change are essential for every executive

»

David Grandy, VP-Strategic Innovation, Kaiser Permanente

«

If you value fresh thinking, you’ll love this playbook. I’ve led platform initiatives across multiple industries – architecture, engineering, manufacturing, and trust intelligence – and the book’s platform plays apply insightfully to each one. It’s a thought-provoking guide, supported by compelling business examples, that can help you unleash broad growth opportunities through the power of digital platforms. It seamlessly leads you from strategic business decisions that unlock growth to best-in class-execution that produces tangible results.

»

Lisa Campbell, One Trust CMO, former CMO & EVP - Business Strategy and Marketing, Autodesk

«

This book is a tour de force, providing a comprehensive roadmap for platform-based digital strategies. It is astonishingly broad in scope, organized with a rich conceptual model, and full of deep insights that lead to actionable strategic options. The book is also incredibly timely in the way it addresses topics like Artificial Intelligence and Extended Reality. Every executive, manager, and rising professional who needs to cut through confusion around intelligent platform will benefit greatly by reading and applying Winning through Platforms.

»

David Aaker, Professor Emeritus of Marketing, UC Berkeley, and AMA Hall of Fame

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