Power of Information Networks
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"Far from being outdated, Agenda Setting theory continues to help explain much of what we experience in a hyper-connected world. Guo and McCombs not only demonstrate that networks deepen the Agenda Setting effect, but also offer a multitude of novel perspectives from other scholars on this exciting new direction in media study." —Harlen Makemson, Elon University
"This innovative book is a valuable and original addition to the voluminous literature on agenda setting. It includes chapters on the theoretical and methodological foundations of this third level of agenda-setting research by two former students of Maxwell McCombs, as well as case studies using this new approach in political communication and public relations by a wide range of scholars from the U.S. and other countries. It is essential and thought-provoking reading for those interested in agenda-setting research."—David H. Weaver, Indiana University
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The news media have significant influence on the formation of public opinion. Called the agenda-setting role of the media, this influence occurs at three levels. Focusing public attention on a select few issues or other topics at any moment is level one. Les mer
The Power of Information Networks will interest scholars, students and practitioners concerned with the media and their social and cultural effects.
Detaljer
- Forlag
- Routledge
- Innbinding
- Innbundet
- Språk
- Engelsk
- Sider
- 254
- ISBN
- 9781138847743
- Utgivelsesår
- 2015
- Format
- 23 x 15 cm
Anmeldelser
«
"Far from being outdated, Agenda Setting theory continues to help explain much of what we experience in a hyper-connected world. Guo and McCombs not only demonstrate that networks deepen the Agenda Setting effect, but also offer a multitude of novel perspectives from other scholars on this exciting new direction in media study." —Harlen Makemson, Elon University
"This innovative book is a valuable and original addition to the voluminous literature on agenda setting. It includes chapters on the theoretical and methodological foundations of this third level of agenda-setting research by two former students of Maxwell McCombs, as well as case studies using this new approach in political communication and public relations by a wide range of scholars from the U.S. and other countries. It is essential and thought-provoking reading for those interested in agenda-setting research."—David H. Weaver, Indiana University
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