Switch

How to change things when change is hard

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«Provides a useful framework for understanding change and is full of suggestions for "fooling yourself"- and those around you - into making changes you want to make but can't»
Director

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174,-

Paperback

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'A fantastic book.' WIRED

'Witty and instructive.' WALL STREET JOURNAL

'Invaluable for anyone wanting to make long-lasting change a reality.' BBC FOCUS

'A must-read.' FORBES
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We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal?

This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need to understand how our minds function in order to unlock shortcuts to switch up our behaviours. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change.

Detaljer

Forlag: Random House Business Books
Innbinding: Paperback
Språk: Engelsk
Sider: 320
ISBN: 9781847940322
Utgivelsesår: 2011
Format: 20 x 13 cm

Om forfatteren

Dan Heath (Author)
Dan Heath is the #1 New York Times bestselling co-author/author of six books, including Made to Stick, Switch, and The Power of Moments. His books have sold over four million copies worldwide and been translated into thirty-five languages. Dan also hosts the award-winning podcast What It’s Like To Be…, which explores what it’s like to walk in the shoes of people from different professions (a mystery novelist, a cattle rancher, a forensic accountant, and more). He lives in Durham, North Carolina.

Chip Heath (Author)
Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.

Anmeldelser

«Provides a useful framework for understanding change and is full of suggestions for "fooling yourself"- and those around you - into making changes you want to make but can't»
Director

«A must-read»
Forbes

«Dan and Chip Heath have done it again ... Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read»
BusinessWeek

«Chip and Dan Heath have mined the latest psychological research to work out how to engage our emotional brain, and encourage us to focus on "bright spots" - techniques proven to help us change bad habits - rather than merely telling us what we're doing wrong»
Psychologies

«A fantastic book»
Wired

«Witty and instructive»
Wall Street Journal

«Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality»
BBC Focus

«Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath - authors of the best-selling Made to Stick - survey efforts to shape human behaviour in search of what works. Even when change isn't easy, it's often worth making»
Time

Kunders vurdering

Katerina – 01.08.2024

– Det står på hjemmeside at det tar 7 dager - leveringstid. Har bestilt og kunne ikke se inforamsjon om leveringstid på min side. Kontaktet kundeservice og fikk svar at siden bok er bestilt fra utlandet, er det usikker på hvor lang tid det kan ta før jeg får en bok. Grunnlag for å bruke BOOKKLUBEN Og bestille en bok via dere var at det sto på deres hjemmeside at det tar 7 dager. Hvis jeg viste at det tar lenge tid, hadde jeg ikke bestilt bok via dere. Dårlig kundeopplevelse og jeg håper at dette kan endres- OG det er enkelt å gjøre ved å gi riktig informasjon på deres hjemmeside om Engelske bøker som bestilles fra Utlandet- at det er usikker leveringstid pga toll. Ha en fin dag, Katerina