«A smart, readable account of the unexpected scientific principles that drive success.»

The Financial Times

«This is not just an important but an imperative project: to approach the problem of randomness and success using the state-of-the-art scientific arsenal we have. Barabási is the person»

Nassim Nicholas Taleb, bestselling author of <i>Skin in the Game</i>

«It's rare that a book about success turns out to be such a page-turner, but there you go. File [The Formula] away with Freakonomics or Outliers»

Geekwire

«A fascinating new book»

Bloomberg Businessweek

«Writing in a lively fashion, he illuminates broad principles that explain how people in all fields – from entrepreneurs to scientists to athletes to artists – achieve success.»

Nicholas Christakis, co-author of <i>Connected</i> and the Sol Goldman Family Professor of Social an

«In his new book, Laszlo Barabási delights us with the stories and mechanisms that explain success in our achievement-obsessed society»

Cesar A. Hidalgo, author of <i>Why Information Grows </i>and Director of the Macro Connections group

«Barabási will indelibly transform the way we all think about success»

Alex Pentland, author of <i>Social Physics</i> and Toshiba Professor at MIT

«The Formula is an important book for us all to read. It weaves together meticulously researched historical context with more than a decade of Barabási's and other scholars' "eureka moments" and research findings to extract scientific principles and actionable insights for achieving success»

Science

«A fun, fast, first-hand account of efforts to use big data to pull back the curtain on our collective dynamics.The Formula offers a rich tour of research on how relatively simple feedback forces channel our lives in surprising and counter-intuitive ways»

Nature