Cases in Public Relations Strategy
Burton St. John III (Redaktør) Diana Knott Martinelli (Redaktør) Robert S. Pritchard (Redaktør) Cylor Spaulding (Redaktør)
Cases in Public Relations Strategy draws on original, real-world case studies to provide students with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, students explore successful contemporary campaigns and evaluate best practices in all major areas of public relations activity. Les mer
Detaljer
- Forlag
- SAGE Publications Inc
- Innbinding
- Paperback
- Språk
- Engelsk
- Sider
- 216
- ISBN
- 9781506349152
- Utgivelsesår
- 2019
- Format
- 23 x 19 cm