PR for Humans
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"A must-read for PR firms, business leaders and anyone interesting in understanding what it takes to be a great storyteller."
» Amazon
"Absolutely love this book. It's unique and personal but totally practical too. Essential!"
"The Mike Sergeant book is a must-read for business leaders in this most challenging of times. With a powerful mixture of stories as a journalist, as an interviewer, as a speech coach, Mike underlines the much forgotten “human” message. If you want to be listened to then tell a compelling story - this brilliant book tells you how."
"'PR for Humans' is a must-read for anyone keen to understand what it takes to tell a powerful story in an effective and engaging way. This is an exceptional book that is full of invaluable insights."
"I have been struggling to find a decent book on personal branding for years and finally, I have found this book. I work in the PR industry and part of my job is to represent individuals and their personal brands. Standard tomes on corporate and consumer brands do not apply to my work, but this book was spot on. It has two main parts, one is to understand the principles of communications in our connected world and the other is focused on the delivery side be it media relations or public speaking. It is not just for PRs, it is for all professionals who wish to further their career and understand that controlling their story will lead to future success and shaping their career trajectory."
*SHORT-LISTED FOR THE BUSINESS BOOK AWARDS 2020!* "There is no strategy without a story. There is no story without the main character. The main character is you."
PR for Humans is for pure-of-heart storytellers who want to cut through the noise and the nonsense.
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PR for Humans is for pure-of-heart storytellers who want to cut through the noise and the nonsense. It brings together the essential and timeless principles of effective leadership communication.
Belief. Clarity. Opinion. Energy. Context. Time. Humility. Imagery.
Why are these things so important? Why do most people in PR and 'communications' not even talk about them? Why is PR for Humans even more important in the age of A.I.? In this fresh and energetic guide, former BBC correspondent Mike Sergeant draws on twenty years of frontline experience to reveal the secrets that every CEO, partner, board member, PR director and business leader needs to know.
The principles and techniques he sets out in this book will help you deliver more powerful speeches, presentations, media interviews, videos, podcasts and blogs.
They are the rocket fuel for your business and your career.
Detaljer
- Forlag
- Practical Inspiration Publishing
- Innbinding
- Paperback
- Språk
- Engelsk
- Sider
- 192
- ISBN
- 9781788600552
- Utgivelsesår
- 2019
- Format
- 22 x 14 cm
Anmeldelser
«
"A must-read for PR firms, business leaders and anyone interesting in understanding what it takes to be a great storyteller."
» Amazon
"Absolutely love this book. It's unique and personal but totally practical too. Essential!"
"The Mike Sergeant book is a must-read for business leaders in this most challenging of times. With a powerful mixture of stories as a journalist, as an interviewer, as a speech coach, Mike underlines the much forgotten “human” message. If you want to be listened to then tell a compelling story - this brilliant book tells you how."
"'PR for Humans' is a must-read for anyone keen to understand what it takes to tell a powerful story in an effective and engaging way. This is an exceptional book that is full of invaluable insights."
"I have been struggling to find a decent book on personal branding for years and finally, I have found this book. I work in the PR industry and part of my job is to represent individuals and their personal brands. Standard tomes on corporate and consumer brands do not apply to my work, but this book was spot on. It has two main parts, one is to understand the principles of communications in our connected world and the other is focused on the delivery side be it media relations or public speaking. It is not just for PRs, it is for all professionals who wish to further their career and understand that controlling their story will lead to future success and shaping their career trajectory."
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"People make stories. Stories create movements . Movements need leaders." This quote is what this book is about. The book is a practical guide to creating engaging communication with audiences. Mike shares a lot of stories and gives a framework on creating your own story. All of the important areas are covered for public speaking. If you follow those guidelines and practice a lot, there is a big chance of being successful in own PR and in representing your company internally and externally.
» NetGalley